CAMPBELL'S STOCKS

Rebranded packaging design for Campbell's Canada Stocks line. Starting with research and sketches, this opportunity grew from ideation and design execution through to photo art direction.

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Campbell's Canada was looking to break away from their base product lines with a top-tier, elevated meal starter for the home chef. The rich color-code tones, in-the-moment photography, and touches of gold, richen Campbell's product's story.

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Responsibilities include: Design research; Competitor review; Concept sketching; Digital design development; Production-ready files; Photoshoot art direction.