FREE AGENT FORECAST
Free Agent Forecast is a data-driven NFL free agent predictor website. The structured layout allows users to parse through content quickly, easily comparing players, teams, and statistics.
With each text-heavy page, the layout had to be organized and clean without sacrificing personality. The design is also responsive, putting the user's experience first on smaller devices.
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Responsibilities include: Logo design; Brand system; UI design.
Each player "card" flips when clicked to reveal more detailed stats to justify player rankings. This allows the website to provide all information without being too heavy and cumbersome to get through.
Branding is active and modern, bringing in movement to balance the strict organization of the page. It additionally speaks to the active nature of player rankings and therefore, team predictions.
Fonts are bold and authoritarian, and to highlight featured information. The brand's teal and tan color palette is intentionally different from most team colors, as those are reserved to aid in organization.
