ZIPLOC

Packaging hierarchy study with design concept proposal for Ziploc bags, a household staple with a unique opportunity for a refresh.

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In a complicated aisle filled with violators, color code systems, and product sizes, Ziploc can be a breath of fresh air on shelf without abandoning its core elements. The main focus is reorganizing the pertinent information in a consistent location across every box, educating the consumer on where to look every time.

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Responsibilities include: Design research; Competitor review; Concept sketching; Digital design
development with revisions.